Ascend Media, Hanley Wood, Incisive Media and Vance Publishing Join BBN Networks
BBN Expands its B2B Audience to 20 million Business Decision Makers with the Addition of Four More Leading Business-to-Business Media Companies
NEW YORK – September 9, 2008 – BBN Networks, the world’s largest B2B advertising network, has expanded its penetration into the business-to-business community with the addition of four more premiere publishers. Ascend Media, Hanley Wood, Incisive Media and Vance Publishing are the most recent publishers to join the elite network of B2B properties bringing a total audience of 20 million B2B buyers and decision makers.
BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created. The addition of these publishers will further deepen the reach into important markets such as construction and agriculture, while opening a new audience of healthcare, financial and legal professionals. This expansion will include Web sites of respected publications such as The American Lawyer, Builder, Clinical Lab Products and the beef industry’s leading publication Drovers.
"BBN has the reputation of providing access to revenue streams that we have neither the staff nor expertise to pursue. We're looking forward to a profitable partnership with BBN," said Mark Brockelman, CFO for Ascend Media, LLC.
"The legal services sector represents a proven, multi-billion dollar opportunity for marketers of business products and services," said William Pollak, CEO - North America for Incisive Media. "The addition of Incisive's industry-leading legal sites, including law.com, to BBN's network adds unique value for marketers seeking to expand their reach in B2B."
“Our mission is to be the primary platform for online advertisers looking for a large scale reach within important business-to-business markets.” said Derek Reisfield, Chairman of BBN Networks. “This addition strengthens the value for our customers and validates the model by bringing the leading B2B properties together.”
BBN was launched earlier this year when Cygnus, McGraw-Hill Nielsen and Reed Business came together in partnership with 24/7 Real Media, Inc. to create the first and only large scale B2B platform for online advertisers. As part of 24/7 Real Media’s digital media network of over 1500 sites around the globe, BBN enhances targeted reach to the quality B2B audience. BBN utilizes 24/7 Real Media’s award-winning ad serving and campaign management platform, Open AdStream®, for the targeting and delivering of ads to the member Web Sites. During its first few months, BBN has already attracted major advertisers, including a number of Fortune 500 companies.
"BBN provides advertisers with the critical ability to reach the valuable B2B audience via respected, branded publishers through one single point of contact," said Ari Bluman, President of North American Sales & Operations for 24/7 Real Media. "We continually deliver unparalleled strategic reach and advanced targeting capabilities for our digital media offering."
About BBN Networks
Conceived by the leading business-to-business publishers, the BBN was developed to off unprecedented reach and more efficient media buys for online advertiser trying to reach important B2B markets. The BBN provides scale within vertical industries; executive functional roles; and hard to reach demographics such as small business owners. Unlike consumer business websites, the properties in the BBN reach business decision makers within the context of their work. BBN Networks is a privately held company based in Lanham, Maryland.
For more information, please visit http://www.bbnnetworks.com
Creating an ease of use for reaching business decision makers
